Timely Comics

Timely Comics was the common name for the group of corporations that was the earliest comic book arm of American publisher Martin Goodman, and the entity that would evolve by the 1960s to become Marvel Comics. Founded in 1939, during the era called the Golden Age of Comic Books, "Timely" was the umbrella name for the comics division of pulp magazine publisher Goodman, whose business strategy involved having a multitude of corporate entities all producing the same product. The company's first publication in 1939 used Timely Publications, based at his existing company in the McGraw-Hill Building at 330 West 42nd Street in New York City…Wikipedia