Alfred E. Neuman

Alfred E. Neuman is the fictitious mascot and cover boy of the American humor magazine Mad. The character's distinct smiling face, parted red hair, gap-tooth smile, freckles, protruding ears, and scrawny body first emerged in U.S. iconography decades prior to his association with the magazine, appearing in late 19th-century advertisements for painless dentistry – the origin of his "What, me worry?" motto. The magazine's editor, Harvey Kurtzman, claimed the character in 1954, and he was named…Wikipedia